Tuesday, June 8, 2010

J.Crew Wants You to Smell Nice {for a price} Too!

We got to see some images inside the new bridal boutique in the "Looks Inside J.Crew's Bridal Boutique {yey!}" post. The image above is one of many from Aisle Dash (click here to view all the amazing photos).

There is an article over at NBC's New York The Thread (click here to read in its entirety) about what additional item to expect at the store.
Get a Whiff Of This: J.Crew and Urban Outfitters Expand Into Beauty
By Kelly O'Reilly

June 3, 2010

Stores continue their merchandising metamorphoses, with Urban Outfitters now stocking plenty of makeup to the new
J.Crew Bridal Boutique offering the hard-to-get ('til now) Histoires de Parfums line.

...Then, cleaning up and moving uptown, the new J.Crew Bridal Boutique is doing something a little different, but equally beautious. As part of its holistic pre-wedding experience, the retailer
offers six editions of the hard-to-find and quite posh Histoires de Parfums. The scents, which go for $185 per 120-millileter pop, blend ingredients from bergamot and cumin to patchouli and cedar under the names of popular icons and their respective eras of greatness. T Magazine tells us that J. Crew's six selections include for women, 1873 Colette, 1826 Eugenie de Montijo, 1876 Mata-Hari, and 1969 named for the summer of love, and for men, 1725 Casanova and 1828 Jules Verne.
I have never heard of Histoires de Parfums (click here). Those prices are certainly high, which only make me curious as to what the scents smell like. I wonder if the store will have testers available?

When it comes to special occasions, I turn to the classic Channel No. 5. Although, my go-to scent for everyday includes Channel's Chance, Nina by Nina Ricci, and I embarrassed to admit Britney Spears' Curious. ;)

On a related note, "thanks!" to Tweedy (in this post) who shared her experience visiting the store:
Hi ladies! I had the pleasure of stumbling upon the new J Crew wedding store today (on Madison Avenue). It's amazing, and you don't need to be on your way to a party or wedding to ship there. They have pretty Essie nail polishes, belts (some embellished with rhinestones, and ones with a bow on front), and clutch bags galore. Not to mention great costume jewelry (though some of the vintage options were quite pricey!). I think some of the items in the store can only be found that particular location. Great sales associates too - everyone was very friendly. Highly recommend!
What are your thoughts on the Histoires de Parfums being offered by J.Crew? Are you a fan of their perfume collection? Should J.Crew be pursuing this partnership? :)


  1. Confusion: yesterday without fanfare a ton of Miriam Haskell jewelry was up on the site under Fine Jewelry Collection. Today, it's gone without a trace. J. Crew says they sold out of everything. Can this be? Or are they saving it for later?

  2. I hate how they do that. They always have little secret items hidden on the website.

  3. passed the bridal store today, stared at windows while waiting for bus. Store itself is beautiful, clothes have a touch of Las Vegas, South Beach, Neverneverland... remember feather boas? there is a feather VEST on top of a long chiffon skirt. Yes, VEST. My question is, on the one day of your life when you should look beautiful, not kooky, why oh why would you want an outfit that will make your children and grandchildren fall on the floor laughing when they see your wedding pictures? Then again, most people are embarrassed by wedding pictures a few years on, so I guess JCrew is just anticipating the inevitable. Perfume and undies are just part of the package.

  4. There was no place to make a comment about the bridal selection...My question/comment is, does anyone else find the models for the bridal gowns to be inadequate? I'm a bride-to-be (next year!) and am in the market for a wedding dress, but the models for the spring 2010 and also the fall 2010 gowns are remarkably unappealing. They look like they are slouching and too short for the dresses. I think they need the models to at least stand up straight and look a little more happy because otherwise it's not doing the garment justice.

  5. I know this is a few days late, but I just needed to chime in. Histories de Parfums is amazing! I bought a sample of 6 of the scents for $5 from their website about two years ago (and I'm still trying to make those little bottles last). They're amazing. Each scent is based on an historical figure or time period. I think there's around 15 scents total. It'd be interesting if they did a scent with J Crew in mind, like a twenties Eaton Prep sort of thing.


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And now back to J.Crew! :)