"Thanks!" to Anne who let us know about her article over at Aisle Dash (click here to view all the amazing photos). There is a great slide show with lots of interior shots. She also shares the following:
J.Crew Opens Bridal and Special Occasions BoutiqueAlso, "thanks!" to Lauren from NBC"s New York The Thread, who let us know about their photo slide show (click here to view all the images). Also, the following is shared:
By Anne Chertoff
May 27, 2010
After the successful launch of their wedding and bridesmaid dress collection, J. Crew opened their first bridal salon in New York City. The French-inspired boutique offers every member of the wedding stylish and affordable fashions and accessories.
In addition to wedding dresses ($250-2500) and bridal accessories (shoes, bags, jewelry, headpieces and veils), bridesmaids, mothers and guests are sure to find fashionable designs that they are sure to wear again and again.
The 769 collection of party attire and accessories is exclusive to this Madison Avenue occasion (769 Madison Avenue at 66th Street), while the wedding and bridesmaid dresses can also be purchased at jcrew.com's wedding site.
- The boutique itself is situated just blocks from heavy-hitter rivals like Vera Wang, and the J.Crew store stacks up: The windows are luxuriously dressed, and there's a security guard beyond the heavy door.
- The bridal windows feature J.Crew's classic madcap styling.
- Inside, a reception area awaits for those looking to make appointments. The top floor is devoted to "occasion" ready-to-wear with higher price points than what J.Crew usually offers.
- We found tons of spectacular pieces exclusive to J.Crew's new wedding store, like the sequin pants that Jenna wore on her Oprah debut. (Only four in production, so these will llkely sell out today!)
- Similar exclusives include a fabulous ostrich feather cocktail skirt (cleverly paired with a plaid button-down) that seems inspired by the spring collections of high-end designers like Jason Wu.
- The tabletop reveals a lot of the label's collaborations -- working with Essie to sell the perfect pale pink nail polish and Wolford on the just-right tights.
- Downstairs offers a by appointment-only shopping experience where the entire catalogue of J.Crew's offerings are on display.
- In classic J.Crew fashion, one unconventional bridal style features a long white silk skirt and a furry pink vest.
- The bridal dresses are a mix of current pieces and favorites that have been brought back. A key point is that brides won't actually purchase the dress here -- they'll try on and then make purchases online (either through the store or from the comfort of their own couches).
How interesting is it that there is only 4 of those Sequin Pants (that Jenna Lyons wore on Oprah)?!? I wonder who the other 3 buyers are going to be? (Hint: it's not me!)
The only pause I had was reading that customers cannot actually buy the dresses at the Bridal Boutique. You can look & even try on. But if you want to actually buy it, you have to do it online. Yeah, that seems pretty weird at first. (I thought that would be one of the perks of going to the Bridal Boutique in the first place!) But then I remember that most bridal stores only let you try on dresses, since they make you order their dresses too. ;)
What are your thoughts on J.Crew's Bridal Boutique now that you have seen what it looks like & what it has to offer? Do you like those famous Sequin Pants that Jenna loves so much? :)