Also my b&m has started selling Cosabella lace bikini underwear for 19.00. As Whoopi Goldberg would say, "What the hell!". I asked the SA about them, but she started explaining that Cosabella is a fancy brand of underclothes. Umm, I'm familiar with the brand. My question is why here? Are the underwear exclusive j crew colors? She didn't know. Strange. I guess if you're in a hurry to buy an outfit you can get it all at except the bra at the b&m. Maybe you can find an Essie lacquer to match the underwear, no? Lol!Back in the day, J.Crew offered an intimates line for the ladies under their name. I am not sure why they decided to discontinue it.
It's interesting to see that they are teaming up with Cosabella (click here) now. It's even more interesting that they are showing up in regular brick & mortar stores, as oppose to their specialty stores (like their Bridal Boutique in NYC).
Have you seen Cosabella at your local J.Crew? What are your thoughts on the line? Do you think this is a good partnership for J.Crew to expand to?