The email gives customers a new gift option for dads on Father's Day: the Shirt of the Month Club! The email states:
This Father's Day, treat Dad to our world-class shirts. We'll handpick our favorites and ship one to his door each month. Just let us know his size. For details, call 866-739-5944.J.Crew has offered similar "Of-The-Month" clubs in the past (like Cashmere, Jewelry, and Shoe clubs). However, they are usually promoted around the holiday season. I wonder how profitable they are... In any case, it's interesting to see the offer for Father's Day.
Would you consider joining the Shirt of the Month Club? Do you like the concept? :)