A labor of love from our women's design team to you: Each member penned their signature on this tee—and some even added a little message (our in-house embellishment designer also drew a little jewel by her name). Then Grace, our in-house graphic designer, placed the signatures to create a perfectly scattered feel.
Apologies if you like the tee, however I do not understand who is willing to buy this particular item that has a bunch of signatures of people they do not personally know (and most likely no one else will know).
Now, I get some signatures on clothing. Like a tee from summer camp with all your friends signing it. (Fun!) I can even understand famous signatures, like a tee with the signers of the Declaration of Independence. Or a tee with the signatures of all the Beatles over a band photo. But for in-house designers of mass retailer J.Crew... really? I find it hard to believe that a regular shopper is going to put down $45 on the counter for this top.
Honestly, this makes me wonder about J.Crew. I know they are doing well and they are heralded in the press as one of the few retailers outperforming expectations. But let's not believe a tee full of their designers' signatures is worthy enough to sell to customers. This tee is the type of thing that should be either a free gift with purchase, related to some type of charity event / donation program, or given to J.Crew employees (preferably to those who did the signing).
What are your thoughts on the Signature Tee? Am I being too harsh on this tee? Would you buy this or leave it at the store? Have you see this first hand, and if so, what are your impressions?
Quick Poll: Do you like the Signature Tee?