J.Crew sent an email to select customers that reads:
Spring PreviewYou can watch the video at the end of this post. You can also click the link HERE. To check out the Spring 2011 Look Book, click here.
Meet Marissa, our head of women's design. She's giving you an exclusive sneak peek at warmer things to come and revealing the inspiration for our Spring collection presented this Winter in NYC. Plus, as one of our best customers, we wanted you to be the first to check out our never-before-seen, behind-the-scenes video.
What ideas kicked off this collection?
We were really influenced by modern art, specifically the work of abstract painter Hans Hofmann. I just love the intense vibrant color in his paintings and how that translates into the clothes.
The season's ultimate fresher-upper?
The classic button-down shirt in amazing new fabrics, textures and patterns. Every woman should have a few in her closet.
Ok, what's on your must-buy list?
Our studded Natalie sweater. It's so simple but so elevated at the same time.
I do love watching these videos (I see you Ms. Hutton!) I hope to see more of these "behind the scenes" at J.Crew.
What are your thoughts on the video? Do you think you like the styles more now that you have seen the video?