RackedHampton: J.Crew-at-the-Beach Moves Around Corner
by Nicki Donato
May 22, 2009
J.Crew-at-the-Beach in East Hampton is movin' on up. This morning, they turned over their smaller quarters at 20 Newtown Lane to sister brand Madewell 1937, and opened up in the former home of Rumrunner at 14 Main Street. Though a stone's throw away, this new (HUGE, we might add) store won't open without celebration: there'll be some sort of free gifts all weekend, and—wait for it—ICE CREAM. (Per the PR, "The J.Crew Ice Cream cart will set up shop in East Hampton on Memorial Day, from 10am to 4pm.") With the same feel as the upscale J.Crew Collection on 79th Street in Manhattan, this two-level store has room for many more J.Crew summertime staples for men, women, and the Obamas. Not in East Hampton or wary of traffic? The Southampton store remains in its same location at 86 Main Street.
I love seeing interior shots of J.Crew stores to see how they layout merchandise. I also like looking at the merchandise- to see if there are new arrivals yet shown to the public! :) Incidentally, the presentation of the shoes at the East Hampton store reminds me of the shoe set-up at the Collection Store in NYC (refer to this image in this post)- which are both beautiful!