Friday, February 4, 2011

What Is Up With J.Crew's Logo?

"Kudos!" to ewyatt (in this post) who noticed that the "J" in J.Crew's logo looks different.

The image above is J.Crew's traditional logo. The image below is J.Crew's new logo. The "J" in the new logo looks different as it no longer dips below the rest of the letters.

Call me a traditionalist, but I like the original "J" more. And while I am at it, let's not change the "W". I like how it crosses over.

Could this updated change in logo be a reflection of how J.Crew (as a whole) is altering its look? Deep J.Crew. Or could this updated change just be a typographical mistake (as the "J" is now a closer match to the font of the other letters)?

What are your thoughts on the logo change? Did you even notice it? Do you like the old or new "J"?
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26 comments:

  1. poFebruary 4, 2011 at 12:05 AM

    Prefer the old one

    ReplyDelete
  2. JeanneFebruary 4, 2011 at 12:27 AM

    I prefer the new one, but I probably wouldn't have noticed if no one pointed it out.

    ReplyDelete
  3. M-a-m-a-mFebruary 4, 2011 at 1:02 AM

    Conformity. All the letters look alike. Just like the clothing.

    ReplyDelete
  4. msswiss18February 4, 2011 at 1:47 AM

    Ahh, I thought my eyes were deceiving me, but MUSTSHOP 30% off FS with free ship over $100 is BACK!!! Here through Sunday, Feb. 6th 11:59pm!

    ReplyDelete
  5. Melissa@AllThingsSimplifiedFebruary 4, 2011 at 5:43 AM

    I prefer the old logo.

    ReplyDelete
  6. silver_liningFebruary 4, 2011 at 6:16 AM

    I liked the old one better. Remember when Gap changed its logo (for a week) in the fall? People hated it!

    ReplyDelete
  7. JenLynnFebruary 4, 2011 at 7:15 AM

    I agree, I prefer the traditional logo with the 'original' J.

    ReplyDelete
  8. wellfedfredFebruary 4, 2011 at 8:41 AM

    Remember when Coke changed its formula? This does not bode well.

    In keeping with the Peter Principle, could the Copywriter from Space have been put in charge of Typography and Layout?

    ReplyDelete
  9. mommydearestFebruary 4, 2011 at 8:48 AM

    I also prefer the old logo, and I do believe it's intentional. I read about it somewhere, maybe WSJ? I'll see if I can find the article...

    ReplyDelete
    Replies
    1. used2luvjcrewAugust 4, 2023 at 10:42 PM

      Yes it was intentional Emily Woods said the lower case j looked hood graphically

      Delete
  10. jcrew guy in CanadaFebruary 4, 2011 at 9:03 AM

    I'm with all of you on the original. I didn't even notice the change till I read it here. Time for more coffee.

    ReplyDelete
  11. Crew CricketFebruary 4, 2011 at 10:21 AM

    Old Logo, definitely!

    ReplyDelete
  12. xoxoFebruary 4, 2011 at 10:53 AM

    This reminds me of a line in the movie Ace Ventura, Pet Detective when Ace goes into Ray Finkle's bedroom and sees the Dan Marino posters and graffiti - "Obsess much?!" LOL

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  13. silver_liningFebruary 4, 2011 at 10:55 AM

    xoxo, ha!

    "Laces out!"

    ReplyDelete
  14. Net - "It's a Wonderful Movie"February 4, 2011 at 10:56 AM

    Out with the "NEW" -
    in with the "OLD"!

    Please!

    The original has more personality... I like it best, too!

    ReplyDelete
  15. SallyOFebruary 4, 2011 at 11:51 AM

    I would not have noticed the change at all. But now that I see it, I have no preference whatsoever.

    ReplyDelete
  16. EricaFebruary 4, 2011 at 11:56 AM

    I like the old one better too...I wouldn't have noticed it either had it not been pointed out. The old one definitely looks more sophisticated. The new one looks kind of bubbly/childish to me.

    Why oh why do established companies go messing with their logos??

    ReplyDelete
  17. jcrewphdFebruary 4, 2011 at 12:59 PM

    I prefer the old one as well. Something about the new one just looks like a knock-off label.

    ReplyDelete
  18. mackFebruary 4, 2011 at 7:17 PM

    I work at a mega huge company with a very well known logo and they spend millions and millions on agencies to recommend "updates" (microscopic tweaks) to the logo - as they morph it over time. People do not usually notice a small tweak here and there, but after awhile, you all of the sudden notice something has changed! Why? For all of the money and hours spent to make these decisions - I don't really agree - but they seem to think it keeps them current and from becoming dated. Better than the Gap's approach, I suppose :)

    ReplyDelete
  19. mackFebruary 4, 2011 at 7:19 PM

    oh, and I like the old one too :-/
    Classic.

    ReplyDelete
  20. whistlingwingsFebruary 5, 2011 at 12:33 AM

    Interestingly, I happened to be flipping through old catalogs and noticed this "new" j is also featured on the front of November '09... hmmm.

    ReplyDelete
  21. SummerFebruary 5, 2011 at 9:32 AM

    I prefer the old one.

    ReplyDelete
  22. jcrewloveFebruary 5, 2011 at 7:38 PM

    Sub

    ReplyDelete
  23. JBFebruary 6, 2011 at 7:55 AM

    I think they're trying to see how much they can slip past us without us noticing. E.G. - return policies, now this.

    Prefer the old as well...

    ReplyDelete
  24. bFebruary 12, 2011 at 9:44 PM

    This comment has been removed by the author.

    ReplyDelete
  25. AnonymousFebruary 15, 2022 at 10:09 AM

    Meaningfulness of these problems is so obvious, that general conception of the folded position not which character does not conflict with our theory, and rather vice versa, assists the improvement of new suggestions.
    https://www.liveinternet.ru/users/moimislishki/post490493534/

    ReplyDelete

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