Exclusive: J.Crew Gets Into the Scent Game with D.S. & Durga
By Matthew Sebra
March 26, 2013
After getting into the closets of, seemingly, every man in America, Frank Muytjens and his team of menswear folks over at J.Crew are now looking to claim real estate on guys' bathroom countertops as well. Working with Brooklyn-based cologne maker D.S. & Durga, Muytjens and Durga's perfumer David Seth Moltz collaborated on the exclusive, original scent that pulls inspiration from a cool, foggy day Muytjens spent at Big Sur.
According to the 'Crew's head of men's design: "The California coast is a sacred place for me, and it's been an inspiration for us in several men's collections at J.Crew. It's undisturbed, understated... it's raw in a way, and you have to search for the beauty in it. The air is rich out there and it's stays with you. I can smell it now." That intensity is translated through notes of wild herbs, predominantly sage and eucalyptus, that blend with coastal woods and kelp, producing a cologne that deftly walks the line between fresh and masculine. The scent's depth is also due to D.S. & Durga's small-batch production and premium raw ingredients, factors that are evident from first spray. We'd go on talking about the crisp cologne and quality for the price, but c'mon, it's J.Crew -- did you expect anything less?J.Crew is currently selling 1.7 oz (50 ml) of the D.S. & Durga for J.Crew Homesteader's cologne (item 01868) for $98. Clearly this is on the pricier side for men's cologne (even for women's perfume).
The description for the cologne is pretty funny too. I can just picture "the hardy men who settled Big Sur among the wild herbs", and I am not sure if they are wearing cologne. Let alone dress preppy in J.Crew's button-down shirts, khakis, and Sperry Top-Siders. (I think it would be more like Patagonia fleeces and LL Bean boots.)
Don't get me wrong, I am definitely curious about the scent in real life. Especially one that "walks the line between fresh and masculine" (...what does that even mean?!?) I just don't know if I will be purchasing it for the men in my life anytime soon.
What are your thoughts on this latest partnership with J.Crew? Have you smelled the scent? If so, please share with us your review! :)