The email announces a Spring/Summer new arrival event for February 6, 2012. They share:
Get your exclusive private access: We're giving you the chance (before anyone else) for 24 hours to pre-order styles from our Spring/Summer Collection LookBook photographed at our show during New York Fashion Week. Sign Up HERE.Once customers click on the link, they are taken to a page to fill out their email address.
After they submit that info, they are asked to share this semi-secret pre-sale with their friends & family (by submitting their email addresses) and sharing it on their Facebook page.
I have not heard or seen this type of pre-ordering from J.Crew before. It will be interesting to see what it is like and how successful it is.
Did you get this email? If so, did you already sign up in order to check it out?