Every once in awhile, Madewell's "madewell musings blog" blog offers really interesting insight into their inner workings. Their "Shh…a jean secret our denim team swears by" post is one of the more questionable ones:
Shh…a jean secret our denim team swears by:According to some fans on Madewell's Facebook page, this tip is only good for selvedge or raw denim. Also there seems to be some conflicting views on this tip's usefulness. Below are some excerpts from fans:
Though it may sound strange, we say don’t wash your jeans. What to do instead? Pack them in a plastic bag and freeze them for a day or two. All unsavory elements will disappear—and your beloved blues won’t have faded or shrunk in the process (like they would in the wash!).
- "Surprisingly works really well! Works with smelly shoes too. Getting the bacteria under the freezing point kills them and ta-da! No more smell!"
- "Putting them in the freezer is a way to continue a natural wearing down process to achieve the most genuine wear marks possible with fade this is not caused from soap or washing-machine irritation-intended to preserve the fit entirely as they mold to your body over time. It neutralizes the odors, kills bacteria and will leave the jeans fitting like you put them in, just really cold and less smelly. It does not matter if they are raw or selvedge. Selvedge denim is just regular denim that was cut on a different/special loom- which makes the washing differences irrelevant. People origianally began doing this to preserve raw denim to not shrink them or ruin the saturated dye. Which is the common goal here."
- "Here's the thing though, freezing bacteria and viruses doesn't kill them. It preserves them. Hence why they freeze specimens in labs."
While on this topic, for those who pursue this technique... How do you explain the random pair of jeans in the freezer to the other members of your household? I can imagine a small child excited to get a cool refreshing popsicle during the hot Summer months, surprised to find instead nothing but Madewell's latest denim line on preview in the freezer. ;)
What are your thoughts on this washing-not-so-much-denim-technique? Do you personally employ the tip? If so, how are the results? Would you recommend this washing alternative for jeans?