Everyone has most likely heard or sung the song; it's part of pop culture. And our friends over at J.Crew really seem to enjoy putting their own spin on it. From clothing to colours it's all fair game. I really think J.Crew is onto something. Giving a recognizable and memorable name to an item to makes it more popular, at least around here on the blog circuit. From the Ludlow to the Bowery to the 484, all names that have worked and are easy to call to mind."Thanks!" again to J.Crew Guy In Canada for his take on J.Crew! Some of the names that J.Crew gives their products are truly memorable like the Icon Trench. I am also a big fan of the way they name their shades of colors (like "Authentic Red" and "Vintage Berry").
But sometimes the names seem slightly off or just a little odd. Plaited sweater, hmm what's that all about? Wouldn't cotton casual sweater or everyday sweater work better for a guy. Do you think the average guy knows what plaited is? Maybe plaited works and the naming team is educating us. The the Halyard striped hoodie, granted J.Crew is preppy, but how many of you knew it referred to sailing and knots? Wallace and Barnes is a mind field of interesting handles, the sawtooth parka, the Sinclair sweatshirt and the Kilworth shirt.
Don't get me wrong J.Crew does truly nail it with some of it's labels like sunwashed fleece or tie-dye indigo, two of my favorite names. And the men's side isn't the only one having fun. Hacking jacket, okay I won't comment on this name it's too easy. Lady jacket and the Memo dress, can the email shirt be far off? Colours are some of the best names, favorites that come to mind are vintage barn red, stormy sea blue and melted caramel.
If I listed all of the names this post would be far too long and it would give you nothing to comment on. So which ones do you think are the best, most memorable or just plain bad?
My main concern with J.Crew's marketing team is with some of the descriptions for the items. Sometimes you are not sure what you are reading. (How many times have we heard the phrase "Copywriter from Space" on this blog from fellow JCAs???) ;)
What are your thoughts on this post? Do you have any pieces that you love or question the naming of? If so, please share with us your story. :)