"Thanks!" to IRL who shared the following email from Madewell today.
The email announces that Alexa Chung's newest Collection will arrive September 22, 2011. The email also showcases the very first piece: the Alexa Chung for Madewell I'm Serious Tee (Item 53014; $50.00). They carefully describe it as:
We couldn't wait to see what our favorite style icon turned fashion designer would pull out of her hat for her latest Madewell collection. Once again, she's created an inspired lineup of covetable-cool pieces, like this destined-to-be-a-favorite tee, silk-screened with a drawing plucked straight from the pages of Alexa's sketchbook.I know the item is called "I'm Serious", but are they kidding me? FIFTY DOLLARS!?! Fifty dollars for an ill-drawn cotton jersey tee?! Are the proceeds going to some charity that I don't know about? I rather buy a Hanes Tee and take a Sharpie Permanent Marker to it. It will cost $45 less, achieve the same look, and I have an extra 2 tees in case something goes wrong. Seriously though, this tee will probably be sold out after one day or something.
What are your thoughts on the "I'm Serious" tee? Am I being overly critical? Are you a fan of the Alexa Chung for Madewell line?