Joyce received the following card (shown below, with an up-close view above) announcing J.Crew's very first wedding boutique. The store will open its doors on Madison Avenue in NYC on May 27th. That street is already home to J.Crew's Collection Store (1035 Madison Avenue) and Crewcuts Store (1190 Madison Avenue).
In the February 23rd "J.Crew In The News" post, the following tidbit (from an interview with J.Crew's Jenna Lyons) was shared:
You mentioned interiors, and I know you are deeply involved in store design, too.The location for the new store is:
Totally. We are working on a wedding atelier uptown; we've been designing the store for the past few years. I'm going to Paris in a few weeks hoping to score some vintage picture frames. Whatever I can't do in our house, we do in the J.Crew stores (she laughs). Fashion and interiors are so connected— textiles, mixing the old and the new.
769 Madison Avenue
New York, NY 10065
New York, NY 10065
I think it is a great idea to have a dedicated store for wedding & parties. I remember going to J.Crew's Rockefeller store (in NYC) and seeing a wedding party trying on different gowns & bridesmaids dresses. Not only was the store too crowded to have the party take over the entire changing section on the first floor, they didn't have that many options to try on. (Only one or two dresses for the bride & bridesmaids were available for them to try on.) This will make it much easier for parties to shop for their special day. :)
On a related note, "thanks!" to Kate who let us know that J.Crew provided Brides.com (click here) a sneak peek at an upcoming wedding dress design. The following was shared as well:
Runway Sneak PeekWhat are your thoughts on the Wedding Boutique on Madison Avenue? Are you excited about its arrival? Do you think you will shop there? Do you like the latest ruffle wedding dress from the sneak peek? :)
April 5, 2010
This dress is J.Crew's modern take on ruffles and classic French lace. "The streamlined bodice with it's racer back is the perfect contrast to the romantic and dramatic, asymmetrical ruffled skirt," says the designer who was inspired by classic architecture, Rene Gruau illustrations, and celebrities like Carey Mulligan, Maggie Gyllenhaal, and Dree Hemingway. Expect to see more French lace, duchess, washed silk crepe, French tulle, and satin-backed crepe throughout the collection.