So I thought it would be great for us to share, in hopes that J.Crew might incorporate them one day. Since J.Crew corporate regularly reads this blog, they might take one or a few of these suggestions under consideration. And they get it for free! (A lot of companies would love this kind of marketing research.)
In particular, what are the top three things that you would like to see from J.Crew?
The following is my list, in no particular order:
- Online reviews. Other retailers seem to integrate this feature with no obvious issues. I think it would be informative to find out if a garment or footwear runs too small or too large before I purchase it. It would also be beneficial for J.Crew as they could avoid returns.
- Local store inventory checking. Just like the red phone that is available for customers to use, I would love to see a computer set up to show J.Crew's available inventory at local stores. This idea is not so far fetched since Banana Republic & Gap have something similar in place. In particular, their store associates can check local stores for an item's availability on their register and print out those locations on a receipt for customers. Instead of going through a store associate, it would be great to just use a computer provided.
- Shipping costs. I would love for shipping costs to be lower, but that may not be feasible for a variety of reasons. However, I was thinking about perhaps having a incentive or rewards system for customers. For example, maybe if customers spend X amount, they get free shipping on any order for a month.