"Thanks!" to many of you, including Irina, as well as Debby & Tracey G. (in this post), Suzy & Silver_Lining (in this post), who let us know about J.Crew's latest mailing— the Thread— to customers.
Imagine my surprise to find a copy waiting for me today too! It was inside a white envelope so I didn't know what it was at first. The newsletter is quite large, with each paging measuring approximately 9 x 12.5 inches. Of course, I rushed to scan it so you can all view it too. :)
On the top of the front page, next to the image of Jenna Lyons, it reads:
We wanted to create something special for our most loyal customers: a sort of all-access pass to what's going on in J.Crew's world.I have to say I love it! Although it's a bit dated as it references Tracey Gardner in the issue as President still. I guess her resignation was a bit of a shock to J.Crew as well! ;) Overall, I really enjoy the first issue and can't wait to see what future issues have to offer.
In this issue (and future ones), we'll give you a peek at upcoming collections, stories about our travels and inspirations and more.
I hope this behind-the-scenes look piques your interest and gives you a sense of our world... stay tuned for more to come.
Did you get a copy of the Thread? What are your thoughts on the issue? Do you think J.Crew should continue this latest marketing concept?