J.Crew's Latest the Thread Edition

"Thanks!" to many of you, including StaciStaci, as well as MillJCrew (in this post), who let us know that the latest issue of the Thread is being sent to customers. A big "thanks!" to StaciStaci, who shared these scans with us. (Just click on the image to view larger.)

The following is mentioned in the newsletter:

Marissa Webb— our Women's design mastermind— indulged her inner movie buff to build her vision for Fall. The result is a collision of two opposing but equally alluring sensibilities: the ladylike structure, pulled back styling and saturated colors embodied by the film Bonnie and Clyde {1967} and the fluid romanticism and the ethereal whimsy imagined in The Great Gatsby {1974}. Most notable? An exciting shift toward bold color— spicy bright oranges and reds with grey, camel and emerald greens sprinkled throughout— skirts that get longer and waists that get higher and flared '50s silhouettes in trenches, skirts and dresses.

I have not been super-excited about an upcoming collection from J.Crew in awhile. Until now. :) I am just thrilled with what I have been seeing so far from the Fall 2011 line. They finally went back to what they do best: classics with a twist. Welcome home J.Crew, welcome home.

Did you get a copy of the Thread? What are your thoughts on the issue? Are you excited about J.Crew's upcoming Fall Collection?

J.Crew's Latest the Thread Edition

"Thanks!" to many of you, who let us know about J.Crew's latest mailing— the Thread— to customers.
There are four pages to the first edition of the Thread. Just click on any of the images to view it larger.

Also, "thanks!" to many of you, including Get Fresh, xoxo (in this post), & Clicquot (in this post), who let us know about the following special news found in the newsletter:

Oh, Canada
Calling all Canucks. We're opening our first-ever J.Crew store in Toronto in 2011. Details are still being ironed out, but we'll be sure to keep you posted. In the meantime, you can shop online at jcrew.com (we still ship to our northern neighbors).

Very exciting news for our Canadian JCAs! I am also thrilled to get the newsletter (especially since I think I got dropped off the Catalog mailing list.) :)

Did you get a copy of the Thread? What are your thoughts on the issue? Are you excited about J.Crew {finally} coming to Canada?

J.Crew Publishes The Thread {first edition}

"Thanks!" to many of you, including Irina, as well as Debby & Tracey G. (in this post), Suzy & Silver_Lining (in this post), who let us know about J.Crew's latest mailing— the Thread— to customers.

Imagine my surprise to find a copy waiting for me today too! It was inside a white envelope so I didn't know what it was at first. The newsletter is quite large, with each paging measuring approximately 9 x 12.5 inches. Of course, I rushed to scan it so you can all view it too. :)
There are four pages to the first edition of the Thread. Just click on any of the images to view it larger.

On the top of the front page, next to the image of Jenna Lyons, it reads:

We wanted to create something special for our most loyal customers: a sort of all-access pass to what's going on in J.Crew's world.

In this issue (and future ones), we'll give you a peek at upcoming collections, stories about our travels and inspirations and more.

I hope this behind-the-scenes look piques your interest and gives you a sense of our world... stay tuned for more to come.

Jenna Lyons
Creative Director

I have to say I love it! Although it's a bit dated as it references Tracey Gardner in the issue as President still. I guess her resignation was a bit of a shock to J.Crew as well! ;) Overall, I really enjoy the first issue and can't wait to see what future issues have to offer.

Did you get a copy of the Thread? What are your thoughts on the issue? Do you think J.Crew should continue this latest marketing concept?