The First Family Helps J.Crew Stock {wahoo!}

As {almost} everyone is aware of by now, the Obama's each wore an item from J.Crew at some point during the inauguration. The {great} image above, which comes from Racked (click here for post), illustrates this point beautifully. :)

As many of you mentioned, J.Crew's shares jumped more than 10% as a result of the increased exposure. As someone who owns their stock, I am t-h-r-i-l-l-e-d. My only hope is that this positive trend can and will continue. ;)

Shares Jump More Than 10 Percent In Trading
January 22, 2009
Click here for post link

Shares of J.Crew Group Inc. jumped after news spread that the first family donned items from the retailer during this week's inauguration.

President Barack Obama wore a J.Crew white satin bow tie to all the Inaugural Balls Tuesday night. First lady Michelle Obama wore J.Crew gloves, a sweater and skirt from the company to different events. And daughters Malia and Sasha wore coats, dresses and other items from the retailer to various occasions celebrating their father's inauguration.

While the items were made specifically for the Obamas, J.Crew said customers can see highlights or similar items in upcoming seasons. Shares of J.Crew jumped 96 cents, more than 10 percent, in trading Wednesday to close at $9.99.

What do you think of the jump in J.Crew's stock price? Do you think this will have a long term, positive effect on J.Crew? In order to capitalize on the recognition, do you think this will finally prompt J.Crew to fix that website of theirs? ;)