"Thanks!" to many of you, who let us know about the following updated feature from J.Crew.
During yesterday's new arrivals, J.Crew also included Part 3 of their "Made-in-Italy" feature, with a neat little video titled "About a Print":
The BackstoryYou can watch the video at the end of this post. You can also click the link HERE.
That 22-color paisley screened by hand. That gold-threaded jacquard woven on special looms. That intricate floral dating back 90 years. For the final leg of our Italian research trip, we visited the esteemed Ratti and Canepa mills in Como to see how the creation of a print is truly a time-honored tradition. These mills are legendary for their archives— ranging back to the 1940s and 1950s, even to the 19th century— and they're our design team's destinations for inspiration for many of our collections. Douglas Keeve (an award-winning director) joined the team to document the process and the people and places behind it.
Once again, I enjoyed the behind-the-scenes look. First, that dog is the opening scene is too cute! Second, I enjoyed the introduction to Somsack Sikhounmuong, another designer at J.Crew. Hopefully we will get to see more of him.
As for the prints... J.Crew's prints over the years have been so beautiful! (Like the Veruschka, San Remo, Trastevere Paisley, and Milo prints to name a few.) It is really interesting to see them at their source in Italy.
What are your thoughts on the video? Do you think you like the styles more now that you have seen the video?