Seems like the website is down for the... I can even remember how many times it has been already. ;)
P.S. I still haven't ordered anything through their website. There have been many times I was close to clicking "submit order" but hesitated each time. Reading others experiences (about ordering online) and seeing the "be back soon" image just now, reminds me to wait a bit longer (or buy in stores).
Update: As Tired Memphian pointed out in this post, it looks like the website is back up and running (as of 12:20PM).