JCrew sent this email about its "new" shoes which featured the Penelope peep toes (Item 94650; $225). These high heels are anything but "new." As many of you have pointed out in other posts, these peep toes have been on J.Crew's main home page (and main shoe page) online for quite some time now. So it leads me to ask J.Crew, "what does "new" mean to you?" Apparently J.Crew's interpretation of "new" is not the same as the rest of us. Especially considering their last promo email about new arrivals, which also featured items (e.g. the long cardi and skinny pant) that had been available online (even on sale!) for some time.
Therefore, the following is my plea to J.Crew: Dear J. Crew, I really do love your merchandise. But I have to say, I am a little annoyed that you think some of your customers are not clever enough to figure out that the items you feature as "new arrivals" in fact are not. I hope you don't continue this practice, because some of us get very excited about the prospects of seeing actual "new" items. To disappoint us even more (refer to system upgrade fiasco) could be very detrimental to your business. Sincerely yours, J.Crew Aficionada.
What do you think about this promo email? Are you excited about these "new" shoes? :)