Thursday, January 21, 2010

Madewell Email: Instant sparkle

"Thanks!" to Marietta who shared the latest email Madewell (click here) sent yesterday.

The email features the Crystal Cluster Jewelry Collection which is described as "shimmering, vintage-inspired jewels– a luxe way to update any look". The collection includes the following:
  • Crystal Cluster Chain Necklace ($128)
  • Crystal Cluster Necklace ($118)
  • Crystal Cluster and Neon Necklace ($65)
  • Crystal Cluster Bracelet ($68)
Uh... does the marketing team over at Madewell know they recently featured this collection a few weeks ago (refer to December 17th "Madewell Email: Vintage-inspired jewels (to give & get)" post). Maybe they (1) really, really like it or (2) are having a hard time selling this collection. ;)

As for the Collection, at first I thought it was quite lovely. After seeing it, I dislike the metal hardware used. It doesn't come off as delicate as it does in the stock photos. And don't get me started on those price points! {yikes!} ;)

Lastly, Madewell is extending their brick & mortar (B&M) store promotion of "25% off end-of-the-season" sale" until Sunday, January 24, 2010.

What are your thoughts on the Crystal Cluster Jewelry collection? Do you like or dislike the style? Are you a fan of Madewell's jewelry? :)

1 comment:

  1. I thought this jewelry collection looked pretty in the photos, but in person, yuck! It's heavy and awkward.
    I've heard JCA's rave about Ann Taylor, so I just popped over there and they have some beautiful new spring jewelry. Also 30% off with code SAVE30, even the brand new merchandise! I ordered a couple new necklaces to check them out in person.

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