Just unveiled J.Crew “Special Selections” at Ron Herman on Melrose... Run, don’t walkThe unveiling of the J.Crew Special Selections Store at Ron Herman Melrose (Los Angeles, CA) took place on November 9, 2009. It carries similar (Men's Collection) pieces to J.Crew's Liquor Store in NYC.
Carla also shared the following article from Freshness Magazine (click here) about this news too:
J.Crew x Fred Segal - J.Crew Selections Shop-In-ShopThere are a lot more images of the store, including CEO Mickey Drexler attending the opening over at WireImage (click here) and even Life (click here).
November 11, 2009
For all who have been keeping track, J.Crew has changed rather significantly in the past few years, reaching out to newer and wider ranges of audience. Think the Liquor Shop and J.Crew Men’s Shop in New York City; think collaborations and exclusive items from top of the line labels such as Mr. Freedom and Alden Shoes. For a label that became synonymous with the preppy suburban landscape until the recent years, J.Crew has been changing its game. While the specialty stores that J. Crew has been vested in were so far all located in New York City, now the label is shifting its game to the west coast with a gamely ally in Fred Segal’s owner, Ron Herman. While the partnership is new, the friendship is aged and well, as the CEO of J.Crew, Millard “Mickey” Drexler has been friends with Herman for the past 30 years.
Named “J.Crew Selections”, the shop-in-shop carries items from J.Crew curated by Herman and deemed fitting for his boutique which carries high-end labels such as Lanvin, Band of Outsiders and Dries Van Noten. The collaboration continues to offer quality items for Fred Segal customers but with a wider and more flexible price range. While both parties intend for the collaboration to be long term affair, they yet to have plans to incorporate women’s line into the shop.
Do you think this is a good marketing move? Do you think it hurts or helps the brand? Should J.Crew should consider expanding their Men's Colelction in similar ways?