News Hour - Retail markups?Also, another "thanks!" to Sudu, who is speaking up on the issue of being double charged for online purchases. She handled herself with such grace while being interviewed. She also mentioned (in this post) the following news:
By Sean O'Shea
August 22, 2011
J.Crew is a high-profile fashion chain that has had a big Canadian following for years -- but the cross-border price hike has many saying "no thanks".
I just had a very encouraging experience. I went to Yorkdale after work this evening to return my purchases. In the midst of the transaction the store manager came over because he recognized me from the Globe article and we had a very good, quite lengthy conversation. I explained that the issue was not the in-store pricing so much as the online pricing. The problem isn’t that we’re paying more than U.S. customers, it’s that we’re paying more than ourselves one week ago, before there was a store here.First, I love that the store manager was so nice and willing to hear a fellow JCA's concerns. Second, I am also encouraged to hear that J.Crew is listening to their customers and working on a better solution. That is one of the reasons I love them so! ♥
I was very impressed by him and what he said, which included that they really are taking this seriously and are working on some kind of solution. Although he couldn’t be specific about what it might be, he was such a good ambassador for the company that I came away feeling very positive. He absolutely understood that people are passionate about JCrew and I was very clear that I wanted to shop there and would be happy to do so again – just as soon as this issue is resolved. Until then, though, I couldn’t keep my purchases when I know there are people who don’t have the option of shopping in person who are really being hit by this increase.
One thing he said in passing that I think is important for everyone to know is that they have been looking into this issue since Friday. As in, well before the Globe & Mail article appeared. Which means that everyone who is calling and emailing is being heard and having an impact. And I’m obviously not the first person to have made a return on the same grounds, which has also been noticed.
The Global TV News story has aired and I think it was mostly good, although the portion at the end where the reporter relayed the JCrew response just repeated their line without really dissecting it. On the whole, though, I think the message came across. I was pleased that they included some of the positive things I said.
Hopefully there will be a resolution sooner rather than later. In the meantime, don’t stop making your opinions known!
What are your thoughts on the video? Do you agree or disagree with any points made by Jenna Lyons? Do you think J.Crew will re-address the double charging of online orders in Canada?
P.S. How amazing does that new Toronto store look during the first half of that video!?! The wall of colorful sweaters behind Jenna Lyons looks so pretty! I also kept pausing the video to check out the mannequins outfits. ;)