Sunday, March 14, 2010

J.Crew Offers a DIY Class {crewcuts style}

The Crewcuts section (click here) of J.Crew offers something a bit different to parents... a do-it-yourself (DIY) tutorial!

Crewcuts Designer Jenny Cooper shares five of her favorite tips to personalize various pieces from the Crewcuts line. They are the following:
We totally went crazy doodling stars, hearts and critters on our rivet chinos. Then we studded one pocket (with a bedazzler) for a little rebel-cool flair.

A little scrap of cheerful yellow fabric inspired us to reinvent our favorite cashmere cardi. We stitched it into multilayered fabric flowers and sewed on a few mini bouquets. (Side note: Also try bits of ribbon or snip up a favorite top she's grown out of.)

All it takes is that zig-zag setting on the sewing machine and some colorful thread. Add a few bits of fun yellow fabric and voila.

Ok. this took forever but ended up looking really precious. We found a stash of colorful beads and used them to stitch fun designs, like flowers on a vine and a bright starburst on our striped anklets.

We heart hot pink and orange. So we grabbed a fabric pen in each color, picked up our white ruffled seesaw dress, and went dot, dot, dot...
I have to admit the DIY for a cardigan is a super cute idea! Although, I won't be using a cashmere cardigan like the tip does! ;)

What are your thoughts on the tips? Do you like this DIY marketing concept? Do you think J.Crew should incorporate an adult version? :)

2 comments:

  1. Thanks for the post otherwise I probably would never have noticed this. I have done similar DIY stuff on my daughters clothing and socks since she was a baby. I used a special fabric paint that puffed up after it dried with the heat of an iron and wrote her name or Mom or Dad and different designs on the bottom of her socks to make non slip treads when she was a toddler. Just one of many I have done:) I would try these JCrew ideas with inexpensive clothing not their pricey items however.

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  2. I read this on the site earlier in the week and thought that it was a cute idea, but agree with Genny that I would not start with Crewcuts items, but rather an old tee or cheap jeans from Target.

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