"Thanks!" to many of you, including Irina, who shared the following email J.Crew sent this morning.
The email not only features the Lemlem® Elsa Smocked Shirt (item 36429; $188.00), but also shares its back story with customers:
We adore lemlem, a collection started by model and International Goodwill Ambassador Liya Kebede as a way for wearers in her home country of Ethiopia to escape poverty. (Fittingly, lemlem means "to bloom" in Amharic.) "Our hope is to add diversity to the fashion market while creating prosperity in another," Kebede says of these traditionally handwoven creations. Her style point of view: "We take inspiration from iconic styles and reinvent them with a lemlem twist." This top, for instance, was influenced by the classic Parisian Breton striped shirt and recreated by Ethiopian hands in gauzy cotton and with the brand's signature pop of neon at the cuffs and hem. A true labor of love...I do love reading the back store on the pieces. J.Crew used to provide these tidbits in their older catalogs. I think they are great and hope to see/read more of them!
What are your thoughts on the Lemlem® Elsa Smocked Shirt from J.Crew? Have you seen it in person? If so, please share! :)