"Thanks!" to many of you, including IRL & Ketan, who shared the following email from Madewell.
The email announces a new arrival that is hidden, only available for purchase by becoming a fan of Madewell's FaceBook page (click here). The item is the Sightseer Skirt (Item 43131; $125.00), which is described as "chambray that's so light and breezily cool, it could easily be mistaken for a cherished vintage find".
I find this to be a neat way to get customers to check out Madewell's FB page. Especially since they will continue to release items to their FB fans early each month.
What are your thoughts on Madewell's integration of FB? Are you a FB fan? What are your thoughts on the Sightseer Skirt? :)