Tuesday, April 26, 2016
J.Crew's Mickey Drexler: On Customers and Caffè Americano
J.Crew's CEO extraordinaire Mickey Drexler sent an email to customers this weekend reminding customers that they are getting back to the "old J.Crew" in terms of quality meets style.
J.Crew had lost its pep in its step for awhile. With multiple store closings and some losses on their books, they have been trying to go back to "what works" best for them. They have been employing this new/old strategy for awhile now. But are customers buying it? Mickey likes to think so! ;)
What are your thoughts on Mickey's personal note to customers? Do you think J.Crew is back? Do you think they never left their "classics with a twist" ways? Please share!