Tuesday, March 30, 2010

Jenna's Pant Picks {mailer insert}

A big "thanks!" to Elizabeth who not only shared the following news, but also scanned the images for us to view!
In one of her orders, she found a tri-fold brochure with Jenna's Pants Pick. The front shares the following:
The finest fabrics. The best fit. A pant for every need. From our favorite matchstick jean to the magical Minnie, here are the season's can't-live-without pants. Own them all.
The first section features the Minnie & Skimmer Pants. They share the following advice:
The Minnie. Otherwise known as the magic pant (because it looks that good on everyone). Since our original stretch twill Minnie was so popular, we now offer the same amazing fit in lightweight stretch Italian wool and denim styles. Jenna Says: This pant is so versatile. Pair it with a crisp button-down for work or a feminine top for a night out- either way, finish with a cool military jacket.

The Skimmer. Your new go-to in seven stylish colors for every day of the week. Jenna Says. Wear the skimmer with your boyfriend's chambray shirt (untucked with the sleeves rolled) and a wedge sandal (they're back and better than ever).
The second section features the {questionable} choices of the Painter Scout Chino & Matchstick Pants. They share the following tidbits:
The Painter Scout Chino. A stroke of genius, splattered and distressed by hand, then washed for over 300 minutes. It's this season masterpiece. Jenna Says. Try pairing this distressed scout chino with a delicate sequin top- works for day or night. P.S. We love our classic scout chino too.

The Matchstick. Our much-loved matchstick, now in a repaired indigo wash. Looks and feels like a well-worn vintage pair, without the time investment. Jenna Says. Style this destroyed jean with more polished pieces for an unexpected high-low mix.

Overall, I like the concept of the marketing piece. I think it is great to offer some styling suggestions. I just question some of the choices (like the destroyed jeans), and the high-low pairings (of painted chinos with a delicate sequin top).

Did you receive this mailer insert in your recent order? Do you agree or disagree with the advice offered? Do you agree or disagree with the "pant picks" that Jenna selected?

5 comments:

  1. My online personal shopper sent this card to me last week. I thought it was interesting. I didn't find it much different from catalog information, however. And considering that I wear a size 14 pant, and most of those pants only go up to size 12, I thought it was a bit odd that she sent it to me. (She places all my orders, so knows my sizes.) It was a nice gesture, however.

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  2. Oh yay, more pants I can't wear to work.

    Work- and seasonally-appropriate pants (at a reasonable price!) used to be such a strong point for JC, but with each passing season, they just seem to get trendier and less versatile. Boo!

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  3. The first two pairs are ok, but the painted chinos are ridiculous and the destroyed jeans aren't much better. Who in their right mind would wear paint spattered chinos with a sequin top to a dressy event? Sometimes I think the JC designers are becoming a bit out of touch with the real world and their customers' real life needs. As A posted, work-appropriate clothes, especially pants, are getting hard to find at JC.

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  4. Yes, why every style cropped and/or tapered/skinny pants? How about some other styles (ie. trouser) for people who want work-appropriate pants or are not into the skinny pant trend?

    I agree that JC is becoming more heavily casual offerings and less work-friendly.

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