The Rash Guard Bikini. Because... wait. Did we just invent a whole new kind of bathing suit? Whoa.No. No you did not J.Crew. The combination of rash guard top and bikini bottom has been around for quite some time. I have seen tons of athletes, ranging from surfing to beach volleyball, rocking that look for years now. (By the way, did anyone laugh at the last word inclusion of, "whoa"? I just kept hearing Joey, from the early 90's TV show Blossom, saying it over and over again.)
This comes after J.Crew declared "You heard it here first: Birkenstocks will be everywhere this summer" a few weeks ago. Refer to this post. (Interestingly enough, J.Crew removed the "You heard it here first" line from all the Birkenstock item pages. Maybe someone noticed how over the top it sounded.)
I love J.Crew, but I don't understand why they feel the need to claim credit for styles that are not even theirs! Don't get me wrong, J.Crew definitely has their ahead-of-the-fashion-industry-curve moments. Remember when J.Crew introduced the Victoria Ruffle Cami... amazing! But the sandal/rash guard bikini instances are definitely not examples of it.
J.Crew, again I love you. But let's keep it real. Instead, the swim email should have focused on J.Crew's awesome "Mix & Match" feature.
What are your thoughts on J.Crew's declarations of style? Do you feel they rightly or wrongly deserve credit? Have you tried out J.Crew's "Mix & Match" feature? Please share! :)