Jenna Lyons, the Baby EditionHere is the part I am a bit confused about... J.Crew is making it sound like they are launching this line. However, they have been offering baby items in the Crewcuts section for sometime now. Refer to the "Crewcuts News: Baby & Factory" post from October 2011. Maybe the buzz around the Baby line is because they are now expanding the line??
By Kristin Tice Studeman
September 27, 2013
At last, J.Crew devotees can deck their babies out in the same striped T-shirts and Italian cashmere sweaters they rely on for their day-to-day wardrobes. (But the looks are even cuter because they are pint-sized.)
“For Baby, specifically, we are definitely keeping it to styles and silhouettes that cater to the tiniest among us,” Crewcuts head designer Jenny Cooper told us yesterday at an editor brunch celebrating the new line for newborns to two-year-olds. “I know how squirmy and wiggly they are so we’re making everything very soft and moveable and also considering the adult who has to get them in and out of it. One of the perks of adding Baby is that we get baby fit models in from time to time, complete with chubby thighs and tiny toes.”
To accommodate them, she added easy snaps and openings to J.Crew staples from the main line and combined them with fun, colorful prints from the Crewcuts collection. Our favorites are the tongue-and-cheek phrases, like ‘Heartbreaker’ and ‘Tres Cool,’ on the sweaters. The 71 different styles are available in stores and online at jcrew.com now.
As for the Baby items... the line is super cute! There will definitely be some super stylish babies out there. Can you imagine the mommy & me outfits... endless possibilities!
Now here are some concerns I have: (1) The price points seem on the high end. I guess they are more Janie and Jack then Carter's or Baby Gap. (2) Owning my fair share of knits and tees from J.Crew, I worry about the quality for the Baby line. With my J.Crew knits, I take great care with wearing and washing them because I know how delicate they are. (JCAs know all to well the holes and seams coming undone with J.Crew cotton tees. I wash mine in the delicate cycle and air dry.) You can imagine how often baby's clothes have to be washed, so I am concerned with how well they will keep up. I hate to find out my adorable, and expensive, one-piece fell apart.
What are your thoughts on J.Crew Baby? Did you purchase any pieces? Have you seen any in person? If so, please share! :)