"Thanks!" to many of you, including Shopaholic (in this post), Phoebe, as well as Desert Flower, who shared the latest video/ news from J.Crew. The following article comes from Refinery29 (click here to read in its entirety):
This Is Personal: J.Crew Debuts An In-Store Styling AppLike the article mentions, this is an extension of the very personal
By Lexi Nisita
February 14, 2013
The thing about J.Crew is...well, it's just great. Wearable basics meet fashion-forward statement pieces? What's not to love! There's just one catch. The catalogues are so immaculately styled, every bit so perfectly placed, that it's easy to wander off into dreamland — and then find yourself in the store wearing a totally hideous combination, wondering where you went wrong.
Well, those days are over. The beloved retail chain, and creative brainchild of Jenna Lyons, has just launched an in-store styling app called Very Personal Stylist. It's an extension of the brand's already well-known Personal Stylist program, but free of charge and available on handy, in-store iPhones at the Columbus Circle (NYC) and Santa Monica (CA) locations, with more to come throughout 2013. Designed by Gin Lane Media, in collaboration with Partners & Spade, the app is a carefully-designed, ultra HD adventure through 12 style stories — six for men, six for women, complete with plenty of tips and tricks along the way.
Get a taste of the new feature in the video above. It's fun, but there is one side effect: We're pretty sure there's a 100% guarantee that you'll stop in at your nearest J.Crew in the next few days.
Even though I am not inclined to use it, that app looks pretty darn cool. I am curious how well the app is doing in the select locations...
While I am discussing features, it would be really awesome if J.Crew included the measurements of the garments on their website. (Or make that feature its own downloadable app!) Especially since they already have that information. Just a thought that I know most of us have been asking for... :)
What are your thoughts on the VPS app? Have you seen, or used it, at the NYC or CA store? What type of app should J.Crew make next?