Madewell Email: The denim party you won't want to miss (+ 20% off all jeans)

"Thanks!" to many of you who shared another email sent to Madewell customers.

Madewell stores across the country will be hosting a special Denim after Dark event this Thursday, August 4th.

Some benefits these events offer include:

• 20% off all jeans
• complimentary denim hemming
• denim styling tips from in-house experts
• Plus secret, one-night only sale
  

Will you be attending one of these Denim after Dark events in December? If so, please share. :)

Madewell Email: You're invited (+ 20% off jeans)

"Thanks!" to Irina, who let us know about Madewell's latest promotion.

Madewell stores across the country will be hosting a special Denim after Dark event Thursday, May 19, 2011.

Some perks this event offers include:

• 20% off all jeans
• Free denim hemming
• Styling tips from their experts
• Sweets & treats
• Super Secret One Night Sale

To find a location near you, check out "Events" at Madewell's Facebook page (click here).

Will you be attending one of these Denim after Dark events this Fall? If so, please share. :)

Madewell Email: Hey NYC, don't miss Denim After Dark (+ 20% off jeans)

"Thanks!" to Marietta, who let us know about Madewell's latest promotion.

The Madewell SoHo store (in NYC) will be hosting a special Denim after Dark event this Thursday, 10/7/10, from 7 to 9PM.

Some perks this event offers include:

• 20% off all jeans
• Free denim hemming
• Styling tips from their experts
• Sweets & treats
• Live DJ
• Super Secret One Night Sale
  

Moreover, Madewell stores across the country are celebrating Denim after Dark events.

Will you be attending one of these Denim after Dark events this Fall? If so, please share. :)

Madewell Email: You're Invited: Denim After Dark (+20% off jeans)

"Thanks!" to many of you, including Marietta & Irina, who let us know about Madewell's latest promotion.

Madewell stores (across the country) will be hosting a special Denim after Dark event this Thursday, 8/3/10, from 7 to 9PM.

Some perks this event offers include:

• 20% off all jeans
• Free denim hemming
• Donate a pair of gently worn shoes & get 20% off any Bensimon sneakers

Will you be attending one of these Denim after Dark events this summer? If so, please share. :)

Madewell Email: Hey NYC - Denim After Dark is back (+ 20% off jeans)

"Thanks!" to Marietta who shared an email sent to Madewell customers yesterday.

The Madewell SoHo store (in NYC) will be hosting a special Denim after Dark event this Thursday, 5/3/10, from 7 to 9PM.

Some perks this event offers include:

• 20% off all jeans
• Free denim hemming
• Madewell Martini Bar
  
• Live DJ
• Complimentary manicures
  
• Super Secret One Night Sale
  

Moreover, Madewell stores across the country are celebrating Denim after Dark events.

Will you be attending one of these Denim after Dark events this summer? If so, please share. :)

Madewell Email: Denim After Dark is back: 20% off jeans (and a secret sale)

"Thanks!" to Marietta who shared another email sent to Madewell customers.

The Madewell SoHo store (in NYC) will be hosting a special Denim after Dark event this Thursday, 4/1/10, from 7 to 9PM. Moreover, Madewell stores across the country are celebrating Denim after Dark events.

Some benefits these events offer include:

• 20% off all jeans
• complimentary denim hemming & custom embroidery
• denim styling tips from in-house experts
• tasty sweets & treats
• great tunes by a local DJ
• Plus secret, one-night only sale
  

Lastly, this email announces that Madewell will soon be available for purchase online (through its own Madewell online site). I have heard this statement over & over again, and I honestly hope it is true. ;)

Will you be attending one of these Denim after Dark events in December? If so, please share. :)

Madewell Email: Denim After Dark is coming to you!

"Thanks!" to Marietta & Jodi who shared the following email sent to Madewell customers.

Madewell is celebrating Springtime and all things denim. What a better way to celebrate than by throwing Denim after Dark parties at stores all across the country on March 4th. The following list are the stores participating in this event:
To find out the times & details of the event near you, click here.

Will you attend this latest Denim after Dark event? If so, please share! :)

Madewell Email: Don't miss out: Denim After Dark + 20% off all jeans

"Thanks!" to Marietta who shared two emails Madewell sent earlier this week.

The Madewell SoHo store (in NYC) & Newbury Street store (in Boston) will be hosting a special Denim after Dark event this Thursday, 2/4/10, from 7 to 9PM. Moreover, Madewell stores across the country are celebrating Denim after Dark events.

Some benefits these events offer include:

• 20% off all jeans
• complimentary denim hemming & custom embroidery
• denim styling tips from in-house experts
• tasty sweets & treats
• great tunes by a local DJ
  

Lastly, this email announces that Madewell will soon be available for purchase online (through its own Madewell online site). I have heard this statement before, but I am hoping this time it is true. ;)

Will you be attending one of these Denim after Dark events in December? If so, please share. :)

Madewell Email: Denim After Dark, New Year's Edition (+20% off all jeans)

"Thanks!" to Marietta who shared the email Madewell sent yesterday.

The Madewell SoHo store (in NYC) wants to "ring in the new year with new jeans and a great party". So they will be hosting a special Denim after Dark event this Thursday, 1/7/10, from 7 to 9PM.

Some benefits include:

• 20% off all jeans
• Complimentary denim hemming & custom embroidery
• Denim styling tips from in-house experts
  
• Celebratory cocktails
  
• Tunes by DJ C'Mon
  

Lastly, Madewell stores across the country are celebrating Denim after Dark events... Just check with your local store to find out what is happening when. :)

Will you be attending one of these Denim after Dark events? Are they worth attending? If so, please share. :)

Madewell Email: Denim After Dark: 20% off jeans + Donate Your Denim

"Thanks!" to Marietta who shared an email Madewell sent yesterday.

The Madewell SoHo store (in NYC) will be hosting a special Denim after Dark event this Thursday, 12/3/09, from 7 to 9PM.

Moreover, Madewell stores across the country are celebrating Denim after Dark events.

Some benefit events include:

• 20% off all jeans
• Festive sweets and treats
• Great tunes

Lastly, Madewell is running a Holiday Denim Drive. You can drop off your old jeans at any Madewell store and they'll donate them to a charity. In return, you'll get a special discount of 15% off your first pair of Madewell denim in the new year. This offer expires 12/31/09.

Will you be attending one of these Denim after Dark events in December? If so, please share. :)

Madewell Email: Denim After Dark: Holiday Edition (+ 20% off jeans)

"Thanks!" to Marietta who shared the email Madewell sent yesterday.

Madewell stores across the country are celebrating their Holiday Denim Drive with a special kick-off Denim after Dark event on Thursday, November 12, 2009.

Some benefit events include:

• 20% off all jeans
• Festive sweets and treats
• Great tunes
• Plus! Drop off your old jeans and they'll donate them to a charity. In return, you'll get a special discount off your first pair of Madewell denim in the new year

Will you be attending one of these Denim after Dark events on November 12th? If so, please share. :)

Madewell Email: 20% off all jeans at Denim After Dark

"Thanks!" to Marietta who shared the following Denim After Dark promotion from Madewell.

Madewell is having a "Denim After Dark" event this Thursday, October 1st at their SoHo (in NYC) store (between 7-9PM). At this event, they are offering:

• 20% off any pair of jeans
• Free denim hemming & custom embroidery
• Denim styling & fit from consultants
• Free Margarita Bar
• Live DJ

The location for the store is:

Madewell SOHO
486 Broadway (at Broome)
New York, NY
(212) 226-6954

Happy {Madewell} shopping!

Madewell Emails {lots of stuff coming!}

"Thanks!" to Nicole who let us know about one of Madewell's latest email. The email reminds us that select new arrivals from Madewell can now be purchased online through ShopBop (click here).

Madewell has been partnered with ShopBop for awhile now (refer to the Feb 24th "Madewell Email: Introducing Madewell for shopbop: Our First Denim Collaboration Ever." post). J.Crew still plans to launch Madewell's own e-commerce website, but it's still unclear when it will happen.

Also, a big "thanks!" to Marietta who shared the following Denim After Dark promotions from Madewell.

Madewell is having a "Denim After Dark" event Thursday, August 6th at their Huntington Station, NY store (between 7-9PM). What is great about these events is that they are offering clients:

- 20% off all jeans
- Free denim hemming
- Denim styling & fit consultants
- Complimentary sodas and sweets

The location for the store is:

Walt Whitman Mall
160 Walt Whitman Road
Huntington Station, NY 11746
(631) 549-6951

Madewell is also having a "Denim After Dark" event Thursday, August 6th at their SoHo (in NYC) store (between 7-9PM). At this event, they are offering:

- 20% off any pair of jeans
- Free denim hemming & custom embroidery
- Denim styling & fit consultants
- Complimentary Madewell Martini Bar
- Tunes by DJ Elhaam

The location for the store is:

Madewell SOHO
486 Broadway (at Broome)
New York, NY
(212) 226-6954

Happy {Madewell} shopping!

Madewell Email: It's only a week away...(+ 20% off jeans)

"Thanks!" to Marietta who shared with us this email from Madewell.

Madewell is having a "Denim After Dark" event this Thursday, June 4th at their SoHo (in NYC) store (between 7-9PM). What is great about these events is that they are offering clients:

• 20% off any pair of jeans
• Free denim hemming & custom embroidery
• Denim styling & fit consultants
• Complimentary Madewell Martini Bar (ooh la la!)
  

To RSVP for this event, email nycevents@madewell1937.com. Incidentally, I have a feeling that other Madewell stores are offering similar events. So it may be worthwhile contacting your local Madewell to find out. :)

What do you think about the "Denim After Dark" events? Have you already attended one of these events? If you live in the NYC area, do you think you will go?

Madewell Email: Summer's Essential Tank

Madewell sent an email featuring their Tomboy Tank. The tank is described as "loose-fitting and laid-back with unfinished edges- we've totally reinvented an old favorite" and retails for $22.

J.Crew is also reminding us about their "Denim After Dark" events that are held on Thursdays, at most Madewell stores. What is great about these events is that they are offering clients: $25 off any pair of jeans, free denim hemming & custom embroidery, & denim styling & fit consultants.

As for the tank, it is a pass for me. Why? Because of the unfinished edges and the loose fit. To be honest, I am over the "loose fit". I want to get back to "tailored". But maybe that's just me. ;)

What are your thoughts on Madewell's Tomboy Tank? Which fit, in general, do you prefer (loose versus fitted)? Have you attended a "Denim After Dark" event? If so, please share with us your experience.

Madewell Email: Madewell Boston - Don't miss out next Thursday (+$25 off jeans)

"Thanks!" to Margot who shared with us this email from Madewell.

Madewell is having a "Denim After Dark" event this Thursday, March 5th at their Boston, MA store (between 7-9PM). What is great about these events is that they are offering clients:

• $25 off any pair of jeans
• Free denim hemming & custom embroidery
• Denim styling & fit consultants
• Complimentary drinks served up by Beehive (Eatery & Bar)
• Tunes by DJ Deja

To RSVP for this event, email bostonevents@madewell1937.com.

What do you think about the "Denim After Dark" events? If you live in the area, do you think you will go?

Madewell Email: The Boot of the Season

Madewell sent an email featuring the Italian Leather Archive Boot. I have to say they do look beautiful- I especially love the color! The email is also reminding us about the "Denim after Dark" events (click here to learn more).

Incidentally, J.Crew stores have some of their beautiful leather boots on sale (with an additional 50% off).

What are your thoughts on J.Crew boots? Are they worth the price tag? Are they comfortable? :)

Article On J.Crew Attracting "Shoppers With Cupcakes and Jeans"

There is another interesting article (click here) over at Crain's New York about J.Crew's marketing tactics to get customers shopping.J. Crew lures shoppers with cupcakes and jeans
By Adrianne Pasquarelli
October 3, 2008

Retailer J. Crew is pulling out all of the stops as analysts predict the worst holiday shopping season in years. To get shoppers through the door, Madewell, J. Crew’s casualwear shop, hosted a “Denim After Dark” party Thursday evening. Boasting a mojito bar, disc jockey and desserts, the party also offered “fit consultants” and discounts on denim and other items.

On a previous visit, shopper Shelby Donovan found a pair of jeans she liked but could not afford the $115 price-tag. Last night, lured by the promise of free drinks and cupcakes, along with a $25-off discount, she returned to Madewell’s Soho location to purchase the pants. “I probably wouldn’t have bought them otherwise,” she said.

The monthly event is the latest strategy implemented by the retailer to increase spending on its higher priced clothing as the economy craters and experts warn that deep discounting is no longer enough to motivate consumers.

Retailers, the experts say, need to step up marketing and promotions. Candace Corlett, president of WSL Strategic Retail, said that many apparel and design companies need to uplift shoppers’ moods by using humor and wit to prompt buying. Such a tool has been effectively utilized before by New York retailers such as Kenneth Cole, which is now employing political election witticisms to connect with shoppers.

Madewell’s parent company, J. Crew, can use all of the help it can get. Friedman Billings Ramsey analyst Adrienne Tennant initiated coverage of the retailer’s stock with a “market perform” rating, and its share price suffered a sharp 7% decline Thursday as a result. “We believe that the deteriorating consumer environment will next affect higher-income households, which we believe J. Crew primarily targets,” wrote Ms. Tennant in a note. In Friday morning trading, the company’s stock was flat at $25.36.

What do you think about the article? Do you think these marketing tactics will attract customers during the holiday season?

Madewell: Denim Event In Store & Shop Online

J.Crew's sister store, Madewell is having a "Denim After Dark" event on the first Thursday of every month (between 7-9PM) at their NYC SoHo store (located at 486 Broadway). What is great about these events is that they are offering clients:

- $25 off any pair of jeans {nice!}
- Complimentary denim hemming
- Custom embroidery {I am not sure what that means. Can I get an initial or a critter on my jean back pocket?}
- Styling and fit consultations with Madewell Head Designer Kin Ying Lee {I would just love to meet Kin, let along get styling advice.}
- Complimentary Madewell Mojito Bar {Wow! :) Are the drinks free too- because drinks in NYC can be expensive.}

I am not sure how long this denim event will last. If you are in the SoHo area and decide to check this out, please let us know. I will definitely post your review too! :)

Also, as many of you have pointed out throughout this blog, Madewell's main home page has been promoting the message that they will soon be offering its clothes for sale online. It seems like forever since this news "broke". Well, maybe forever is an exaggeration since it was in May of this year when the "Madewell is coming online (finally)!" post discussed it. ;)

With the website/system upgrade fiasco still not being fully resolved over at JCrew.com, I am not sure what to expect from Madewell's online commerce site. I have to admit that I am hesitant about this (whereas before I was really looking forward to it).

What do you think about the "Denim After Dark" events? Do you think you will go, now that you know about them? What do you think of Madewell's foray into an e-commerce retail site? Will you buy online from Madewell (or hold off for awhile to see if the site functions properly)?