"Thanks!" to many of you who shared the following email from Madewell this morning.Remember those "Choose Your Own Adventure" game books from when you were a child? Well, Madewell borrowed the concept to create a novel interactive video. Click HERE to check it out.
Customers are asked a series of questions (like "coffee or tea?") and they must choose between those two choices in 5 seconds. From there, the video progresses forward from that answer selected.
It was really a lot of fun to go through the video! I have done it a couple of times now and each time, I catch something new. Clever Madewell!What are your thoughts on the interactive video? Did you like the concept? Do you think J.Crew should offer something similar?
What a super-cute video. Loved it!
ReplyDeleteI thought it was pretty fun :)
ReplyDeleteCute! I'd like that purple cardi the girl is wearing!
ReplyDeleteBrilliant marketing...I totally want that big knit sweater the "geek" girl is wearing. Very cute interactive video & super-catchy tune.
ReplyDeleteI loved it too! All of the outfits were so well styled:)
ReplyDeletedoes anyone know if the blonde girl is named dree?
ReplyDeletetheycallmekatie: yeah it's dree hemingway. relation to ernest, if I'm not mistaken.
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