"Thanks!" to James & AppGal who shared the following news with us.Over at the DenimBlog (click here), there is news that J.Crew is teaming up with the Japanese denim label, Warehouse Denim. The post shares the following:
Moreover, HypeBeast (click here) add the following:J.Crew to Collaborate with Warehouse
By Jennifer
April 13, 2010
Once known for it’s American classics, J.Crew has quickly becoming a haute fashion Mecca. J.Crew’s popularity is sure to increase with the brand’s collaboration with Japanese denim designer, Warehouse.
Frank Muytjens, J.Crew’s head of men’s design, said he discovered Warehouse denim while on a trip to Tokyo last year. “I haven’t been able to take them off since,” said Muytjens of his jeans.
The collaboration will be called Lot 484 (named after J.Crew’s 484 fit as well as the Men’s shop address in NYC), which will be constructed from Warehouse’s 14 ounce selvedge denim. The fabric originates with cotton grown in Memphis and dyed in Japan, that will be untreated, yielding a beautiful fade with wear.
Lot 484 will feature traditional Warehouse signatures, such as a 34-inch inseam, rivets and fly buttons. The collection should have a similar price point to previous collections, around $170 and should be in stores soon.
New York retailer J.Crew has collaborated with Japanese selvedge denim label Warehouse on this exclusive men’s style, the “Lot 484″. The Lot 484 has been created from Warehouse’s 14-ounce selvedge denim; with the fabric being composed entirely of Memphis-grown cotton that has been both woven and dyed in Japan. Details include steel rivets and fly buttons that have been designed to rust over time. The Lot 484 will retail at $300 USD and will become available on J.Crew’s webstore and within its Men’s Shop and Liquor Store locations.This brand is for the "diehard of denim aficionados". So it makes sense for J.Crew to seek out a partnership with them. However, call me crazy, but I don't understand paying close to $200-300 for steel rivets and fly buttons that "rust over time". It seems like that would be a flaw, not a feature of the jeans.
What are your thoughts on the latest collaboration? Are you a fan of Warehouse Denim? :)
This is off topic, but...
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LOVE Japanese denim. Not only is the fabric amazing quality, the cut is classic--defying trend--these are jeans you would own forever. Like 501s only better. I am in 501s right now--My husband and I can share. I can't wait to see them--thanks for sharing the news!
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